Submission Guidelines: Who What Wear’s First Beauty Awards


December 15, 2023:  Last day for submissions

January 2024: Short-listed product samples called in

April 2024: Awards go live announcing winners

The submission window for the 2024 Who What Wear 100 Beauty Awards begins on November 6, 2023, and the last day to submit is December 15, 2023. Our team will comb through entries to determine products for testing and notify brands that will move to the next round for testing by January 2024. From there, products will undergo rigorous assessment, and winners will be notified in advance of the awards going live in April 2024.


The first submission for each brand is complimentary allowing every brand the opportunity to submit its hero product. From there, each additional submission costs $250. There’s no limit to the number of products a brand can submit.


As long as your product launches before April 2024, will not be limited edition, and has samples available for our testers, it’s eligible for the 2024 Who What Wear Beauty 100 Awards. If you know the product will launch prior to April but don’t have a hard launch date yet, please put “TBD” on the submission form. 


If your product is selected for testing, the team will notify you in January 2024 to request samples. Please do not send unsolicited samples. 


Winners will be announced with an immersive feature on our site, reaching our 16.3 million monthly users, and custom social content shared with our 9.3 million followers.

The Who What Wear audience is most likely to be interested in beauty content compared to their peer set. They are also 60% more likely to frequently advise others on beauty products, compared to readers of publications in our competitive set. (Source: Comscore Plan Metrix, August 2023) Who What Wear’s reader is always on the lookout for the best in beauty and will certainly be influencing others to follow them. 


We have a number of licensing packages available to winning entries so that you can make the most of your accolade. To request more information, please contact


If you have any questions about the awards, please contact 

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