Second Life Podcast: Grace Bonney


Grace Bonney is a quadruple threat: She is a digital pioneer, best-selling author, design expert, and founder of Design*Sponge—a platform and digital community dedicated to creatives. Bonney started Design*Sponge back in 2004 as a website that aimed to demystify the design world, making it accessible to all. She also expanded the concept into a best-selling book, Design*Sponge at Home, and a fiercely loyal community around the world. Bonney’s unique perspective and passion for equity, inclusivity, and the importance of supporting all members in the creative community catapulted the company to reach 2 million readers per day for 15 years. After shuttering the site in 2019, Design*Sponge was archived into the Library of Congress—the nation’s oldest federal cultural institution and a major accomplishment for the brand. 

Booney is also the founder of Good Company, a print magazine and podcast about creative entrepreneurs, and After the Jump, a podcast about creatives that has reached over 500,000 listeners per episode. Booney also made The New York Times’ best-seller list after publishing her second book, In the Company of Women, which is a loving ode to female entrepreneurs.

Most recently, however, she’s been working on her latest book, Collective Wisdom: Lessons, Inspiration, and Advice From Women Over 50, which will be released tomorrow, October 26, and features unfiltered, eye-opening conversations with more than 100 women from every corner of the country and every walk of life. 


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