Second Life Podcast: Camille Charrière

If you regularly frequent Who What Wear, chances are you’ve seen Camille Charrière and her style as a source of inspiration numerous times. Known as one of the trailblazers in the world of influencers, Charrière’s impeccable style and sharp wit have firmly established her as a fashion media leader. With a staggering 1.4 million followers on Instagram, she effortlessly shares her life and fashion choices. She also dispenses her insights as a contributing editor for ELLE UK and writes for esteemed publications like Harper’s Bazaar and Vogue UK. However, before Camille became the fashion icon she is today, her career had a markedly different trajectory.

After completing her studies in one of Paris’s top bilingual law programs, Charrière initially found herself working at a hedge fund in London. While on vacation she stumbled upon an early fashion blog that sparked a life-changing idea. Within hours, Charrière launched a blog of her own, and from that moment on, her passion for fashion became her driving force. She devoted her lunch hours, weekends, and late nights to building her Instagram and blog, using her digital presence as a stepping stone to secure positions at renowned fashion retailers such as Net-a-Porter and MatchesFashion.

As her online presence continued to flourish, Charrière eventually made the bold decision to leave her corporate job behind and fully embrace her path as a blogger and influencer. It was a pivotal moment in her life that would shape her extraordinary journey in the fashion industry. Listen to the latest episode of Second Life to hear how Charrière’s determination transformed her passion into a burgeoning career.

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