How Sustainable Is The Y2k Fashion Trend?

Of course, it can be chalked down to the pandemic. Last year, as many found themselves stood down from employment or hesitant to spend their money during increasingly turbulent times, fast fashion giant Boohoo saw sales sky-rocket by 45% between February and August 2020, with the number of customers rising by around a third, to 17.4 million. But these clothes aren’t made to last or have any kind of timeless appeal. And beyond their sartorial longevity, they’re often poorly crafted, unravelling after one wash or coming apart after just a few wears. Unlike quality items you don’t have the need for anymore, you can’t really resell a frayed top you purchased for £5 — although many try.